A word from our sponsor.
Brand names should accurately reflect the content of the product. A brand name represents or summarizes reputation. A brand name distinguishes one product or company from another.
When it comes to the name 'Catholic', we Catholics have a duty to preserve the authentic meaning of the brand, so-to-speak. We are "branded" by (baptized in) Christ. As Catholics, we belong to the original (one, holy, catholic and apostolic) Church that Christ Himself established on Saint Peter. Catholics have a duty to live the Gospel as Jesus and His Apostles and their orthodox successors teach us.
This side of heaven, some folk embody the model disciple better than others. Those who die in Christ whom we refer to as (canonized) saints are, of course, exemplars of the Faith. Their faithfulness to the brand—the name of disciple of Jesus—is confirmed through miracles that prove their presence among the company of the Lord and His angels and the souls in heaven.
As we are all aware, there are many brand names which represent substandard products or services, cheap knockoffs that provide you with the satisfaction or lack thereof proportionate to exactly the dollar/euro amount paid. Unfortunately, the purveyors of those products of questionable quality know all too well how to misrepresent their wares and sell them to unsuspecting persons. Those shabby enterprises are exactly the reason we have organizations such as the Better Business Bureau and other consumer advocacy groups which expose malfeasance.
The Church has her own Better Business Bureau. It's called the Congregation for the Doctrine of the Faith.
Branding the Church
While Archbishop Chaput is busy ordaining men to the priesthood (visit link below), Cardinal Kasper, and with him Cardinal Marx among other German prelates, presides over a vanishing flock bereft of vocations.
Even when they, the pundits, have an entire continent heralding a solution to the crisis of Faith—vocations rich Africa—they ignore the obvious indicators and stubbornly cling to that demon 'spirit of Vatican II' that blesses sinful behaviours, permits heresy and sanctions departures from liturgical norms which empties pews faster than a shout of 'fire!' Fire, as in hellfire. It is an understandable consequence, having been exposed to a threat to one's faith, when a person flees a parish which sucks the life of the Spirit out of believers and where "liturgists" turn the Mass into their pet political project, parishes occupied by the lobbyists for the mythical 'spirit of Vatican II'.
Let the heterodox be known by the name of a man who appears to drink in attention with the ease of a rockstar who basks willingly in hollow fame.